WLA Annual Conference 2004

Nov. 2 - 5, 2004/ Lake Geneva, Wisconsin

Program Schedule – Tuesday

Preconference Seminar

1:00-4:00

Library PR 101: “Hey out there, is anyone listening?”

Galewood C

Martha Gammons, PR Coordinator, Arrowhead Library System; Mark Ibach, Marketing & PR Coordinator, South Central Library System; Rhonda Puntney, Youth Services and Special Needs Consultant, Lakeshores Library System

Learn both theoretical and practical aspects of library PR, and leave with a better idea of how to reach those groups important to your library. Get answers to the following questions:

What is “public relations?”
Who is our public and how do we reach them?
How do you work with the media?
What's the best way to use newsletters, flyers, and brochures?
What about a web site?

Sponsor: Public Relations Committee, Association of Wisconsin Special Librarians

Afternoon

4:30-5:30

Wisconsin Association of Public Libraries Board Meeting

Galewood B

Evening

5:00-6:00

Youth Services Section Board Meeting

Galewood D

6:00-8:00

WLA Board of Directors Meeting

Ristoranté Brissago

6:30-8:30

Community Reads – Winesburg, Ohio

Lake Geneva Public Library, 918 W. Main St., Lake Geneva.

Andrew McLean, former Professor of English, University of Wisconsin-Parkside

Take this special opportunity to discuss Sherwood Anderson's classic collection of short stories, Winesburg, Ohio. Dr. Andrew McLean, former professor of English at the University of Wisconsin-Parkside, will lead us in considering themes of community and how an individual influences and is influenced by neighbors and environment. Open to WLA attendees and Lake Geneva residents.