WAAL 2006 Conference

12:00 – 5:00
"Who are our students?The Millennial Generation"
[buffet lunch included]

Renee Buker, Outreach & Bibliographic Instruction, UW-Oshkosh;

Terri Muraski, Access Services & Reference, UW-Stevens Point;

Kyle Neugebauer, Student, Northland College

We know that the demographics for the traditional college-aged student population are changing, but what about the students themselves? How are these "millenials" different than the Silent Generation, Baby Boomers and Generation-Xers who came to college before them? This half-day session will offer information and generate discussion about the defining characteristics of today's college students and how we as professionals can most effectively educate, motivate (and sometimes, tolerate!) them.

Where, Oh Where Has Everything Gone?? Sending Materials to Off-site Shelving at UW-Madison
Jeanne Witte, Steenbock Library, UW-Madison
Sarah Calcese, Kurt F. Wendt Library, UW-Madison

Many libraries are re-evaluating how space is used in their library. More computers, more group study space, more “comfortable” seating areas. What does this mean for all the print materials that once occupied these spaces? Many are too valuable to give away, sell or discard, but they’re also seldom used. Many are now available electronically. Panelists will discuss the process used by UW-Madison Libraries to decide what would go to the off-site shelving facility and how the actual transfer was planned for and implemented. They will also discuss retrieval issues .

The World of Wikis and Libraries
Terri Muraski University Library, UW-Stevens Point
David Null ,University Archivist Archives & Records Mgmt Services, UW-Madison
Sponsored by the WLA Media and Technology Section

What’s a wiki? This program will provide an introduction to the world of wikis and the concept of community knowledge and collective wisdom on the internet. Wikipedia and the highs and lows of wiki reference tools will be discussed. In addition, the presenters will take a look at the many ways that librarians are using and directly participating in the world of wikis, including those that are directly related to libraries and librarians and others in specific academic disciplines. A case study of a stem-cell wiki will be featured!

New Bottle for an Old Wine: The Digital Collection of Wisconsin Public Documents 1852-1914
Nancy Mulhern, Wisconsin Historical Society Library
Sponsored by the WLA Government Round Table

Wisconsin Public Documents, a collection of 118 volumes of reports from important Wisconsin state agencies, is now available digitally as part of the State of Wisconsin Collection at the University of Wisconsin Digital Collections. Issued from 1852-1914, Wisconsin Public Documents is an unparalleled source for annual and biennial reports of Wisconsin State Agencies, statistical tables, financial charts, photographs, maps, graphics and monographs on specific topics. Whether you are interested in the history of child labor, Wisconsin free libraries, the railroad industry, or vintage photographs of early fisheries, a search of the digital Wisconsin Public Documents will provide a wealth of information. This session will provide background on the collection, its digital development, and search strategies.

10:30 – 11:45
Keynote Address
New Directions in Library Education
Michael Gorman, Dean of Library Services, California State University , Fresno , & President, American Library Association

There is a widening gulf between the curricula of LIS schools and the needs of libraries. Gorman contends that there is an area of study (library studies/librarianship) that should be embodied in a core library education curriculum. ALA accreditation of LIS programs should be contingent on those programs teaching that curriculum, having a cadre of full-time faculty qualified to teach that curriculum and doresearch in the areas it covers, and being committed to the education of librarians.

Lunch 12:00pm - 1:30pm
Luncheon Address
Program includes presentation of the WAAL Information Literacy Award.
Literature and the Survival of Imagination
William Lawlor, Professor of English, Writing Emphasis Coordinator, UW-Stevens Point, & Poet Laureate of Stevens Point

The great crises our nation has faced at the outset of the twenty-first century, including the events of September 11, 2001, and the devastation caused by Hurricane Katrina, have been associated with failures of the imagination. Americans and their leaders are not thinking imaginatively, and therefore problems are not being effectively anticipated. According to Reading at Risk: A Survey of Literary Reading in America, a report released by the National Endowment for the Arts in 2004, the reading of literature is down in all age groups, especially the young. This report is a clear indication of the decline in imaginative engagement in our citizens, and the report serves as a partial explanation for weaknesses in our culture and government. This luncheon address will demonstrate the importance of literature for the resuscitation of the national imagination. The address will include the presentation of selected poems and offer commentary on them.

Dialogues in Diversity: Exploring Student Differences in Learning
Connie Schroeder, UW-Milwaukee
Sponsored by the WLA Support Staff Section

Dialogues in Diversity is a series of five forums to help instructors discuss strategies for building inclusive classrooms and enhancing student success, particularly women and students of color. In Forum 1–Students, learning styles will be explored as one lens for examining differences and assumptions about how students learn. We will examine facts, assumptions, and experiences through dialogue and reflection with peers. We will contemplate alternative teaching strategies that are more inclusive and accessible for multiple styles of learning. Literature supports the need for both a social context and the opportunity for reconceptualization of ideas, assumptions, and beliefs in order for teaching practices to change and for sustained change. Rather than provide only procedural knowledge, DiD is designed to encourage a commitment to new and renewed understanding and awareness. We will consider increasing student success through learning experiences that welcome, recognize and value diversity for all students; review multiple learning styles; recognize students aren’t all the same and differ from me; reaffirm our commitment to broader student access and success; recognize the implications of factual data indicating under-representation of women and diverse groups; identify strategies to implement in the design of our courses.

Journal Value Project: Using the Barschall Method to Support Collection Development Decisions
Travis Warwick, Kleene Mathematics Library, UW-Madison
Emily Wixson, Chemistry Library, UW-Madison

The UW Madison Libraries’ Journal Value Project (JVP) collects journal cost and valuation data as one measure of the cost-effectiveness of journals in science, technology, and medicine. The purpose of the project is twofold: (1) librarians can use cost and valuation data to make annual journal retention/cancellation decisions; (2) we hope to increase awareness of the crisis in scholarly communication driven by an upward price spiral of for-profit journals in the sciences. The current JVP database includes data for 2001 (3000 titles) and 2004 (2500 titles from the 2001 list for which the UW-Madison still maintained a subscription in 2004). We use the basic methodology employed by Prof. Barschall in the late 1980s, an analysis of text density and line counts to provide an indicator of the entire content delivered by a journal in a year. We have continued Prof. Barschall's method of combining ISI's Impact Factor with cost per character data. This presentation will include details on the methodology used to gather data, a demonstration of the database, discussion about how we intend to use this data, availability of the database outside our campus, and exploration of potential partnerships for collaboration. The database may be viewed at http://www.wendt.wisc.edu/projects/jvp/welcome.do.

RSS Feeds and Alert Services: Create Fast, Easy and Customized Alerts
Ben Conklin, Eric Larson
Wendt Library, UW-Madison

In this presentation, we will explore RSS feeds and alert services: what they are, how to locate them, and how to customize them. We will show you how to get started by downloading an aggregator, as well as look at examples from your preferred databases, Websites, and most subscribed to feeds. These RSS feeds and alert services will save time for yourself and your patrons by directly and automatically updating them with trends and changes in their field of study. The background of our new and renewed interest in alert services goes back to 1993 when Wendt Engineering Library at UW-Madison began its pioneering Tables of Contents (TOC) alert service. At the time, Wendt Library provided a unique link to TOCs in library databases; however, recently, databases have dramatically improved their alerting services or added them where they previously did not exist. Now, you can set up highly customized alerts in a broad range of databases, choosing the frequency of update (weekly, monthly, etc.) and the desired format (field tagged, html, etc.). We’ve recently presented workshops on RSS feeds and alert services at UW-Madison; so, will also share helpful assessment from our patrons and staff.

Library Instruction Assessment: Using Online Survey Software for Real-time Classroom Assessment and More
Steven Baumgart, Elizabeth Hassemer
Memorial Library, UW-Madison

During the 2005-2006 academic year, UW-Madison’s Memorial Library used an in-house online survey product to gather feedback from students before, during and after library instruction sessions. For several of the sessions, we adapted existing assessment tools such as one-minute essays, in-classroom exercises and satisfaction surveys. In other sessions, we used the survey tool to administer a pre- and post-knowledge survey and performance evaluation in order to gauge our level of impact on student learning. Knowledge surveys ask students to rate their readiness to be tested on particular tasks without asking them to perform the tasks directly; the performance evaluations correlated the students’ ability to perform tasks with their corresponding confidence levels measured by the knowledge survey. One of our main uses for the survey tool was to gather feedback at the beginning of a session in order to tailor the instruction on-the-fly based on students’ responses. In this session, we will demonstrate the uses of the survey product including adaptation of traditional assessment tools as well as the knowledge survey. We will also discuss the survey tool as a means of tailoring instruction sessions on-the-fly. Finally, we will discuss current efforts to correlate the knowledge survey to student learning.

Letting Go and Starting Over: The Transformation of an Information Literacy Tutorial
Nikki Busch, College & Steenbock Libraries, UW-Madison
Steve Frye, College Library, UW-Madison
Abigail Loomis, Campus Library & Info. Literacy Instruction Program, UW-Madison

In 1995, an interactive, multimedia tutorial called CLUE was developed to assist in teaching basic information literacy skills to UW-Madison students enrolled in a general education course that is required for graduation. Over the years, CLUE has been updated periodically. However, by 2003, as the result of assessment, it became clear that CLUE needed major revisions. In this program, we will look at how this process of revision became a process of transformation. We will explore how the adoption of a new planning process unexpectedly forced us to rethink our objectives and to develop new structures and strategies for CLUE. Content demands resulting from emerging e-resources, such as federated searching and Google Scholar, also led to major changes. Getting students to “buy in” to the need to expand their information horizons to include resources in addition to Google has been a continuing challenge. We developed two modules that address this affective issue head-on. We also will look at how a new generation of tutorial-authoring tools (e.g. Macromedia’s Captivate) gave us innovative design options but also presented us with new problems. Finally, we will discuss our assessment process for CLUE and what we have learned from students and faculty alike.

The Implementation of MetaLib at the University of Wisconsin-Madison
Todd Bruns, Collection Development, UW-Madison
Sue Dentinger, General Library System Library Technical Group, UW-Madison
Amy Kindschi, College of Engineering, UW-Madison
Sponsored by the WLA Support Staff Section

This presentation will focus on the implementation of MetaLib at the University of Wisconsin-Madison, with particular focus on administrative, instructional and technological issues, and concerns. Administrative issues will involve discussion of particular implementation decisions, including linking QuickSearch from the Library homepage, structural set-up of the organization of electronic resources, interface design decisions, and analysis of statistics of the system. Instructional concerns will address the impact of federated searching on the instructional program. Technological aspects to be discussed will include discussion of the capabilities and limitations of MetaLib. Historical background: The implementation of MetaLib at the University of Wisconsin-Madison involved large-scale replacement of our previous means of accessing electronic resources with the MetaLib interface. Whereas other universities have opted to utilize MetaLib for federated searching purposes, the focus at the University of Wisconsin-Madison has been to use MetaLib as a structural resource-locator. Federated searching has been introduced slowly, with one initial QuickSearch “General Resources” set. Additional QuickSearch sets may be publicly launched this spring. Custom Search remains unimplemented until a Login system is ready, with a target date of June 2006.

Rubrics, Assessment, Reaccreditation
Julie O’Keeffe, Raynor Memorial Libraries, Marquette University

Learn the ropes for building an assessment infrastructure from a six-year member of Marquette University 's Assessment Committee. Hear success and failure stories. Discuss grading, outcomes, performance levels, aggregation, and faculty resistance. Activity: Design a hand-eye-coordination rubric and help measure performance of everyone in the room. This session features a set of rubrics created by the team that won the 2006 WAAL Information Literacy Award.

Poster Session 5:00pm-7:00pm
A drawing with fabulous prizes will take place during the poster session

UW- Madison SLIS Tradition and Vision: Launching Our Second Century of Leadership
Louise S. Robbins, Jane Pearlmutter, Barbara J. Arnold
School of Library and Information Studies, UW-Madison

Wisconsin celebrated the centennial of Library Education at the ALA conference in Chicago in 1995. This year is the time to celebrate the UW-Madison SLIS centennial 1906-2006. This poster session will feature the historic display compiled by Professor Charles Bunge and will be updated with current UW-Madison SLIS Centennial information. Come learn about the current curriculum, new SLIS faculty, and plans for the official celebration in September.

The Primate Information Network: Connecting with Subject Experts to Build Content for Primate Info Net
Matthew Hoffman, Ray Hamel, Cynthia Robinson, Joanne Brown
Lawrence Jacobsen Library, National Primate Research Center, UW-Madison

The Jacobsen Primate Library is a special purpose library on the campus of the University of Wisconsin-Madison. In 2000 and 2005, the library received major National Center for Research Resources grants to support the provision of Internet-based resources and services to both primate researchers and individuals worldwide with an interest in nonhuman primates. Through its website, Primate Info Net, the library has an established role as a main provider of information in the field of primatology, supporting several Internet-based resources and services that facilitate communication between a diverse group of subject experts, researchers and other individuals working across various continents and a range of academic disciplines. In turn, the library taps into these experts to help provide content for those resources and services, both of which are utilized by a worldwide audience of users, including researchers, educators, students and the general public. Subject experts have both authored and reviewed original content on Primate Info Net, helping to ensure the currency and accuracy of the information available on the site, which averages over 7 million hits annually. The library’s recently launched Primate Fact Sheets received over 1 million hits and universally favorable feedback in the first six months of their release.

Censorship as a First Year Seminar—New Directions for the Library in Liberal Arts
Deb Nordgren, Hill Library, UW-Superior

UW-Superior has been named Wisconsin’s Public Liberal Arts University. As the campus community works to more fully express that mission, a first year seminar pilot project was planned for the Fall, 2005. As part of the project, I taught a seminar called Why Censorship? Faculty members developed common goals for the project. The project goal was to integrate students into a community of higher order learners by engaging their interest and imagination. The topic of my course, censorship, provided an opportunity to engage first year students in critical thinking about a subject at the heart of librarianship. As a librarian it was important to me to incorporate information literacy into the course also. This poster session will present the work of the pilot project as well as the development and delivery of the Censorship course. Students discussed the importance of the First Amendment as they read banned books, reviewed censored films, listened to banned music, researched and prepared a presentation on the censorship of video games, and in relation to the controversial issues of pornography and hate speech. Recommendations based on research and this experience for Library participation in First Year programs will be reviewed .

The Library Emporium, created as an e-commerce outlet for South Central Library System member libraries, customers, and patrons, but now available to the entire Wisconsin library community, specializes in eBay auction format sales and electronic store-direct sales. Designed by the SCLS as an in-house sales program, the Library Emporium sells excess inventory and turns it into revenue for libraries on a shared cost basis. The Library Emporium is dedicated to offering convenient liquidation of goods with little to no effort on the part of member libraries. Emporium Manager Troy Baumann, who handles the day-to-day operations, is an SCLS employee who brings 13 years of sales and customer service experience to the venture, six of which have been specialized in eBay sales. The current Emporium family consists of 51 academic and public libraries, and the Library Emporium has returned over $24,000 in cash proceeds to participants. The Library Emporium also works closely with the Friends of the Wisconsin Libraries and the Wisconsin Library Association.

Point of View: Its Impact on Organization and Access
Jo Ann Carr, Center for Instructional Materials & Computing, UW-Madison
Erica Harland, School of Library and Information Studies, UW-Madison

How does the point of view of specific discipline impact the ways our users organize and access information. Results from a 2004-05 UW System Curricular Design Project will look at the impact of terminology and specific access points on the ways in which UW System teacher education faculty look for learning objects to support their work. This project included interviews with twenty faculty to determine their point of view, the development of a draft portal for which the structure reflected that point of view, and the assessment of that portal by twenty other UW System faculty. A 2005-06 review examining the differences in materials submitted to the MERLOT learning objects depository by teacher educators and those of other disciplines will also provide a perspective on the importance of point of view on access and organization of information. Implications for ways in which the library profession organizes information and provides access tailored to the needs of specific populations will also be explored as well as the implications for indexing structures that are developed or amended by the end user.

Designing Web-based Tutorials Delivered at the Point of Need
Steve Frye, College Library, UW-Madison
Steve Baumgart, Memorial Library, UW-Madison
Nikki Busch, College & Steenbock Libraries, UW-Madison
Ben Conklin, Wendt Library, UW-Madison
Karen Dunn, Steenbock Library, UW-Madison

In the fall of 2004, a working group was organized on the UW-Madison campus to investigate the use of screen capture software, such as Macromedia’s Captivate and TechSmith’s Camtasia, for patron initiated point of need instruction. During the 2004/05 academic year, we created a number of short narrated tutorials that demonstrated how various library services and resources work. These tutorials were assessed by students and staff using online surveys and questionnaires. These tutorials were then revised and guidelines and best practices were established. Finally, in the fall of 2005, a centralized shared repository was created so that library staff could create, publish, and access these tutorials. During our poster session, we will share our experience with using Macromedia Captivate to create web-based multimedia “show me” tutorials. We will share and discuss our guidelines and best practices which address the technical and pedagogical issues that we have been exploring together. We will show a number of the tutorials that we’ve created and discuss the design and software decisions that were made along the way.

BADGIR: Better Access to Data for Global Interdisciplinary Research
Chiu-chuang (Lu) Chou, Data and Program Library Service, UW-Madison

BADGIR is a new social science data consortium at the University of Wisconsin Madison. It provides a friendly interface to social science datasets produced by UW-Madison researchers. Within BADGIR, users can browse and search metadata, codebooks, and summary statistics like mean, variance and frequency counts of many studies. Registered users can select variables, run cross-tabulations and create subsets. Customized data subsets can be downloaded in Microsoft Excel, SPSS, SAS dBase and Stata formats. Users can also perform regression analyses at the BADGIR web site. BADGIR uses Nesstar suit, a data management tool to comprehensively document social science survey datasets. So data users can quickly grasp the rich contents without dealing with originally primitive raw data. Currently all the studies in BADGIR are available to users via the Internet. During this poster session, you will see BADGIR in action and witness the ease of accessing social science research datasets via a web browser

Congress has declared that 2006 is the "Year of Study Abroad." The President has announced a new initiative to promote the study of language and culture abroad as well. With the increased emphasis on study abroad programs and USED funding for area studies and language centers, librarians should be active members in the orientation, program development, and follow-up activities. The University of Wisconsin-Madison offers multiple-level instruction of 65 languages and hosts 7 USED HEA Title VI Language and Area Studies Centers, an international business center, international institutes, and the National African Language Resource Center in addition to the 50 study abroad programs. Wisconsin academic librarians have an opportunity to collaborate with program directors and undergraduate students. The presentation will focus on a 3-week study abroad program to Rovinj, Croatia on the Istra Peninsula where students studied border cultures (Italian, Slovenian, Croatian, Serbian, Austrian). The city, on the Aegean Sea with 12,000 people, houses a number of important libraries. During the interim program, seven libraries were visited to ascertain how Wisconsin students might utilize the library facilities and meet Rovinjians to discuss the program topic.

The Campaign for Wisconsin Libraries: What’s In It For Your Library
Lisa Strand, WLA/WLAF
Rick Krumwiede, Outagamie Waupaca Library System & President, WLAF Board
Barbara Kelly, Appleton Public Library & Treasurer, WLAF Board

This exciting new campaign promotes the value and importance of Wisconsin libraries. The Wisconsin Library Association Foundation has hired a public relations consultant to create powerful campaign messages and materials, including a website, www.WisconsinLibraries.org. Learn how your library can participate in the campaign.

Resources for Evidence-based Medicine
Martha Jermé, Raynor Memorial Libraries, Marquette University

What is evidence-based medicine and why is it important? This session will introduce the concept and process of evidence based medicine, and resources for accessing evidence-based information to guide clinical decision making.

Destination ImagiNation: Advancing Literacy through Creative Problem Solving
Pat Schoonover, School of Education, Wisconsin Creative Problem Solving Programs, UW-Stevens Point

Destination ImagiNation is an international creative problem solving program. Each year five new Team Challenges are developed and distributed to teams who join. The challenges require careful reading, but more than that, the challenges also require a great deal of research on the part of the team. They learn to research more effectively, and they learn to read for comprehension. The teams also write quite a bit as well. While nearly every part of a school’s curriculum is reflected in Destination ImagiNation, reading and writing are key elements. It sounds like a lot of work! The program is a lot of fun and is a place where learners of all abilities and ages can join together to solve a challenge creatively and present it to a panel of appraisers and an audience .

Information Literacy in the Age of Information Overload: How Libraries and Information Management Programs (Like RefWorks) Can Point to a Solution
Jana Reeg-Steidinger, Library Learning Center, UW-Stout
Pamela O’Donnell, College Library (Helen C. White), UW-Madison
Patricia Herrling, Steenbock Memorial Library, UW-Madison

Librarians from UW-Madison and UW-Stout will ‘point out’ how information management programs, specifically RefWorks, can help users attain advanced competencies in information literacy. These competencies include: integrating new bibliographic information into an existing body of knowledge, synthesizing ideas and concepts from a variety of information sources, making connections across disciplines, recognizing omissions in coverage, and formatting bibliographies according to a particular style manual. In keeping with this more holistic definition of an information literate person, the librarians at UW-Madison and UW-Stout are committed to helping our users achieve a higher standard of information literacy through the use of RefWorks. Teaching librarians are frequently asked to help users organize and effectively use the information retrieved. Why not have electronic information management software help patrons use information in the same way that electronic databases and services such as SFX and federated searching have made finding information easier? Our poster will show how instruction programs in university libraries, both large and small, can use software such as RefWorks to help users achieve information literacy.

Assessing Reference & Information Service Delivery
Nola Walker, General Library System (GLS), UW-Madison

In this transitional time for academic libraries, increasing efforts are being made to efficiently serve the information needs of the campus community while budgets are continually challenged. However, the complex structure of university libraries can create unique challenges for staying in touch with user expectations while fulfilling their information and service needs. Through the development of valid assessment measures, libraries are gaining invaluable insights to inform the decisions they make on behalf of their campus community. The presenter will discuss current experiences developing and implementing a user focused survey of reference service delivery. Also, assessment measures employed towards understanding user information seeking behavior will be shared.

New Directions in Scholarly Communication
Julie Schneider, Office of Scholarly Communication and Publishing, UW-Madison
Wayne Hayes, Office of Scholarly Communication and Publishing, UW-Madison

The University of Wisconsin-Madison has joined a small group of academic libraries that have created offices of scholarly communication for their campuses. The Office of Scholarly Communication and Publishing (OSCP) was established in late 2005 in response to a faculty senate resolution addressing the unsustainable financial demands of academic publishing; the desire by faculty to retain and better manage usage rights to their research output; the interest of the libraries to explore innovative, alternative publishing methods; and the rising national call to maximize access to publicly-sponsored research. This poster will share information on the planning and early projects of the OSCP.

The Library Emporium
Troy Baumann, Emporium manager

The Library Emporium, created as an e-commerce outlet for South Central Library System member libraries, customers, and patrons, but now available to the entire Wisconsin library community, specializes in eBay auction format sales and electronic store-direct sales. Designed by the SCLS as an in-house sales program, the Library Emporium sells excess inventory and turns it into revenue for libraries on a shared cost basis. The Library Emporium is dedicated to offering convenient liquidation of goods with little to no effort on the part of member libraries. Emporium Manager Troy Baumann, who handles the day-to-day operations, is an SCLS employee who brings 13 years of sales and customer service experience to the venture, six of which have been specialized in eBay sales. The current Emporium family consists of 51 academic and public libraries, and the Library Emporium has returned over $24,000 in cash proceeds to participants. The Library Emporium also works closely with the Friends of the Wisconsin Libraries and the Wisconsin Library Association.

For all you bibliophiles, this is the game for you! Come test your literary knowledge, eat some snacks, and you may even win a prize.

Assessment of Library Services through a Home-Grown Student Satisfaction and Usage Survey: Letting Students (and Getting them to) Point the Way
Jeff Ellair, University of Wisconsin-Sheboygan

Have you conducted a student survey and been disappointed by a low response rate? Always wanted to do one but find it too formidable to get off the ground? How do you organize the responses and use the results once the surveys are in? Jeff will share his experiences creating and administering a “homemade” survey at UW-Sheboygan in Spring 2005 – which garnered response from 40% of the student body – and explain how it has been used as a primary tool in the assessment of library services. Specific issues discussed will include how to easily create an effective survey instrument, strategies for achieving high response rates, and how to easily and effectively compile, present, and use the survey results.

A New Direction: Stepping Off the Ivory Tower and Into the Community
Kathy Myers, Reference Librarian, Carthage College

Though they are often seen as assets for the community, colleges and universities, and particularly the libraries of those institutions too frequently take a passive approach to providing cultural, recreational and educational opportunities to non-student members of the local community. Hedberg Library at Carthage College has proactively pursued bringing to the Kenosha and Racine communities a variety of regularly scheduled programs of interest to children and adults. The four-year old Friday Family Fun Night has been sponsoring programs such as visits from Mother Goose and Curious George, poetry readings and poetry creation workshops for children, and for mixed age groups a variety of authors discussing their books, Carthage students and faculty sharing a multitude of interesting ideas and activities, and special celebrations of Hispanic, African American, Asian and other ethnic cultures, to name just a few events. The evolution of the Fun Night offerings to stronger and more diversified activities, and the successes and weaknesses of this public relations program will be discussed along with costs and benefits to the library, students and the College.

After the Retrieval Is Over: Managing Information
Tom Zillner, Wisconsin Library Services (WiLS)
Sponsored by the WLA Reference and Adult Services Section

The average academic user may collect and retain information from searches, books, articles, web sites, RSS feeds, social bookmarks, online full-text, citations, email, notes, blogs, and many additional sources of information. How does she deal with storing and subsequently accessing collected information from these multifarious media? Can access be streamlined? Can these diverse resource types be integrated? The answer is a resounding “maybe.” Join Tom for an informal view, including demonstrations, of some approaches to managing information at a personal level.

The Bumpy Road Workshop: Journeying with NoviceCollege Learners
Karen E. Desotelle, Office of Student Educational Services, Marquette University

Through exercises and activities, this interactive workshop challenges participants to reexamine their experiences with and assumptions about new college students. Peppered with research data, the workshop engages participants’ intellect and affect in journeying with students making their intellectual transition to higher education. Beginning with secondary school and moving through early college years, the whole of college students’ life experiences and the implications of those experiences are examined and related to their observable behavior. Where traditional assessment of teaching effectiveness often measures what is observed or produced in the classroom, this session fleshes out the manner in which students conduct themselves outside of class. The workshop traces how students approach their academic tasks over time and their changing understanding, interpretation, and response to instructor feedback and learning tools. Armed with the insights gained through this process, participants will be challenged to rethink institutional and individual expectations for and assumptions about student learning in higher education.

Developing a Marketing and Communication Plan: A Case Study from the University of Wisconsin Digital CollectionsCenter
Vicki Tobias, Lisa Saywell
University of Wisconsin Digital Collections Center

As libraries evolve to meet the information needs of 21st century users, so must librarians rethink the manner and method employed to make their services and resources widely known to and valued by library patrons. The University of Wisconsin Digital Collections Center (UWDCC) presents its experience developing a plan to promote its services and resources. Key components include discussion of the planning process, identifying and understanding user groups and key services, defining and implementing promotional strategies, setting realistic and measurable goals, and evaluating success for specific outreach activities as well as the marketing plan.

Cataloging, Metadata, and Information Architecture, Oh My! New Directions for Catalogers Old and New
Steven J. Miller, UW-Milwaukee Libraries
Sponsored by the WLA Support Staff Section

At the start of the 21 st century, we see a continued demand for people with knowledge and skills in organizing information. But the landscape is changing and broadening for librarians. Traditional cataloging skills remain vital, but AACR will soon give way to "RDA," while “FRBR” is influencing both the new rules and future online catalog design. Working catalogers are increasingly called upon to contribute to digital library projects, often selecting, designing, and applying diverse metadata standards beyond AACR and MARC. New MLS graduates encounter frequent job listings for metadata or cataloger/metadata librarian positions, requiring broad information-organizational skills and the ability to creatively apply new technologies to connect users to a growing array of digital and analog resources. The same skill sets also form a crucial facet of the emerging field of "information architecture:" designing the organization and navigation systems of online user interfaces based on underlying metadata, controlled vocabularies, and usability principles and testing. This session will present an overview of these topics and the continuing importance of time-tested principles and hands-on experience.

Dr. South is the editor of Buffy the Vampire Slayer and Philosophy: Fear and Trembling in Sunnydale , an academic book which uses examples from a popular TV show to explain classical philosophy. In a very entertaining and intriguing talk, Dr. South will discuss the role of secular faith and reason in a quest for a meaningful life. In doing so, Dr. South makes reference to scenes and characters (one of which is a high school librarian) of the hugely popular television show, Buffy the Vampire Slayer. You don't have to be familiar with the television series to enjoy and learn from this insightful talk.

From the Codification of Text to the Manipulation of Reality: A New Paradigm for Information Professionals
Johannes Britz, School of Information Studies, UW-Milwaukee

This session will focus on the new techno-economic paradigm that is brought about by modern information and communication technologies (ICT). Specific emphasis will be on its impact on the education and work of librarians and other information professionals. Included will be an explanation of the new techno-economic paradigm; its impact on business (such as the publishing and airline industries), government, banking, etc; and what implications it has for the information industry, specifically the education of librarians and other information professionals as well as for the job market. Dr. Britz will discuss how SOIS addresses the new techno-economic paradigm in preparing its graduates .

“Pointing towards new directions” undoubtedly will include the challenge of dealing with the concept of change, both organizationally and personally. We will strive to explore, examine, and learn how change affects everyone and how to manage your self through it. Through the use of lecture, dialogue and experiential activity we will e xplore the stages of change; examine common responses to change; and learn some ways to navigate through change.

Moving Reference in New Directions - Revitalizing Reference Services
Ane Carriveau, Carl Ziebell, Valerie Viers
Lane Library, Ripon College
Sponsored by the WLA Reference and Adult Services Section

While evaluating the reference services offered at Lane Library in the fall of 2004, the librarians at Ripon College asked a provocative question: “Why do we have a reference desk?” The answer and discussion that followed led to the suspension of a staffed reference desk and revitalized reference services. Learn how this system works for us and how it can work for you.

The Logic and Information Literacy Project at Marquette University
James B. South, Department of Philosophy, Marquette University
John B. Jentz, Raynor Memorial Libraries, Marquette University
Mark Lenker, III, Raynor Memorial Libraries, Marquette University

The Philosophy Department and the Raynor Library have worked jointly since 2000 to develop a curriculum that uses the logic in information systems to enhance the teaching of logic. Improved information literacy is an important byproduct of this effort. The project has received two grants from the University to support its efforts, and over five-hundred students take Introductory Logic at Marquette annually. A panel of three presenters—two from Raynor Library and one from the Philosophy Department—will describe the course and the new curriculum. Then they will review the experience of logic instructors with the new material, leaving time for discussion.

Collaboration and Other Unnatural Acts: Cooperative Collection Development Among the University of Wisconsin System Libraries
Ewa Barczyk, UW-Milwaukee Libraries
Mary Rieder, University of Wisconsin Colleges
Vince Jenkins, Center for Instructional Materials and Computing, UW-Madison

In 2005, several UW system campuses participated in a pilot project to promote collaborative collection development by reducing duplication of book titles, expanding unique library collections and promoting more efficient book purchasing practices. The desire for immediate access to in-house library materials represents a time-honored, service-oriented philosophy, but wide-spread duplication of titles limits the diversity of the UW system's individual collections and, in the long run, the availability of a wider range of materials. UW campuses participating in this cooperative collection development pilot collaboratively identified potential purchases in selected disciplines and worked toward agreement as to which libraries would acquire specified titles, agreeing to rely on rapid intercampus courier service to obtain items housed at another campus. This session will examine different aspects of the pilot, from the germination of the idea to the implementation of cooperative materials acquisition using Yankee Book Peddler's GOBI2 title database.

Toolkit for Effective Collaboration
Ulrike Dieterle, Health Sciences Learning Center, UW-Madison

Collaboration is both a process and an outcome. It is a complex mix of clear communication, focused commitment, continued discovery and perpetual recovery. It involves planning, problem solving, goal setting, decision making, sharing and flexibility. When successful, it can build long-lasting partnerships and rewarding results. Based on a series of collaborations in diverse environments, this presentation will provide a roadmap for the collaborative journey, a sample toolkit for successful outcomes, and tips to avoid misadventures along the way. Learn how you can sharpen your collaborative skills and focus the power of group energy toward a defined objective whether working face-to-face or at a distance.

Brewery Tour - Stevens Point Brewery 5:00pm-6:00pm
(Please contact Nerissa Nelson at 715-346-4204 if you have questions about the tour)

The Brewery tour consists of a detailed history of the Stevens Point Brewery, and a walking tour of the brewing, aging, packaging and warehouse facilities. As part of the tour, guests will visit the Point Hospitality Room where you may sample selections. Please meet in the lobby of the hotel at 4:45 and we can car caravan to the Brewery.

Let the mellow sounds of the Becker-Hurrish jazz duo entertain you in the UW-Stevens Point Library while enjoying scrumptious desserts made by library faculty and staff.

8:00 – 8:45
Librarians Supporting Nursing Education (LibNEd) Meeting

Working with Your Library’s Greatest Assets: Student Staff
Anna Lewis Center for Instructional Materials & Computing, UW-Madison
Renee Disch & Dana Schwabenlander, Student Staff Members, Center for
Instructional Materials & Computing, UW-Madison
Erika Linzner, Librarian, Madison Area Technical College
Sponsored by the WLA Support Staff Section

This session will highlight ideas for effectively including student
staff into your library. Student staff can sometimes be overlooked or
underestimated, and this session will provide concrete ideas for making
the most of your extremely valuable, creative, and insightful student
staff members. We'll start by looking at ideas for hiring outstanding
student staff, training student staff effectively, and integrating
student staff into a participatory management style. There will be
small group discussions that will allow attendees to brainstorm ideas
for improving the inclusion of student staff members into their
libraries. Participants will receive copies of interview questions,
sample training materials, upward and downward evaluations, and many
other helpful handouts. Student staff members from the CIMC will also
be present to discuss their perspective on being an integral part of an
academic library..

Collection development performance indicators in a collaborative world
John Jax, Jenifer Holman
Murphy Library, UW-La Crosse

Murphy Library, University of Wisconsin-La Crosse, is facing another year without funding increases to our acquisitions budget. Our librarians strive to support the vision outlined by UW System Libraries Strategic Plan of truly becoming unified into the “one system, one library” through collaborative collection development and to make the best use of our budget. In order to be accountable for our monograph expenditures, we are mining data from Universal Borrowing reports as well as data created from the monograph purchasing process during the past three fiscal years—2003/03, 2003/04, and 2004/05—to help us assess how effectively we are building the collection in an increasingly collaborative world. This session will explore our current collection development process and how we are using order information, circulation statistics, and UW-System ownership information to build performance indicators. We will also discuss the effects this analysis has had on our local collection development practice.

Library as Place: Staying Interesting and Relevant for Undergraduates
Carrie Kruse, College Library, UW-Madison
Dave Luke, College Library, UW-Madison
Jean Gilbertson, Steenbock Memorial Library, UW-Madison

Serving undergraduates’ library needs has always required flexibility and experimentation to keep up with the changing ways students use the academic library. Not so long ago we would be hard pressed to imagine that coffee shops and laptop checkouts were considered normal library services. As libraries struggle to define our virtual role in the age of Google, use of the library as a central place continues as a major part of a student’s college experience as well. Libraries serving undergraduates now routinely include extensive computing support as we provide “ Information Commons” or other integrations of library and computing services. Cafés, growing collections of popular culture materials, and the creative use of spaces to accommodate different study environments are other examples of the services provided by academic libraries. Keeping in touch with undergraduate needs is vital as we assess the new services that libraries provide and gain insight into new directions to explore. Presenters from the University of Wisconsin-Madison will discuss current projects at College Library and Steenbock Library that offer innovative and useful ways to enhance the undergraduate use of the physical library, as well as results from user surveys that were specifically focused on the library environment.

Nature Writing to Inspire and Console
Helene Androski, UW-Madison Emeritus Librarian
Sponsored by the WLA Readers Section

Wind down your conference activities by talking about the books you love! In this latest of the Readers Section’s series of book discussions, Helene will review the genre of nature writing and lead a book talk on Aldo Leopold’s Sand County Almanac , a classic with impeccable Wisconsin credentials. You do not have to have read the book beforehand to attend, but you’re going to want to anyway. The program would end with participants recommending other works of nature writing with a web site to follow that will include an annotated bibliography of the suggestions.

Library Course Pages: Pointing Students to Library Resources
Jean Ruenger-Hanson, Steenbock Library, UW-Madison
Amy Kindschi, Wendt Library, UW-Madison

In the fall of 2005, the UW Madison Libraries went into full production with a Web-based application that dynamically generates customized course-specific web pages that contain links to reserves (including e-reserves), library resources, library instruction materials and library services. Over 1000 courses (25% of all courses offered on the UW-Madison campus) had Library Course Pages for the semester. Students and faculty typically access Library Course Pages from the MyUW portal, but it is also possible to link within Learn@UW (Desire to Learn), the UW System’s course management system. Work is currently underway to automate this process. During this presentation, we will demonstrate how the Library Course Page Builder works from both a library staff and student point of view. We will report on library staff, student, and instructor feedback. We will discuss the impact of this tool on instruction and liaison activities. Finally, we will discuss the possibility of other academic libraries using this open-source application.

What Have They Mastered: Information Literacy & Graduate Students: Preliminary Survey Results
Galadriel Chilton, Murphy Library, UW-La Crosse

For students who pursue graduate degrees, how much of the research skills taught at the undergraduate level remain? Where do graduate students go first for course-related research? According to the University of Wisconsin - La Crosse 's 2004 LibQUAL+ survey results, graduate students are the least happy with the library; is this due to poor information literacy? In April 2005, a pilot survey of ten graduate students in educational technology at San Diego State University revealed that they use library resources first only if they received information literacy instruction as an undergraduate and graduate student. Graduate students who never received instruction, or only did so as an undergraduate, search the Web first. This presentation presents findings on how graduate students conduct research and find information to support their studies. These findings are based on preliminary results of a survey conducted at the University of Wisconsin - La Crosse in spring 2006. Also discussed are the faculty and librarian perceptions of graduate student information literacy.

Worzalla Publishing Tour 12:00pm-1:15pm
(Please contact Nerissa Nelson at 715-346-4204 if you have questions about the tour)

Come experience a state-of-the-art book manufacturing facility that is 100% employee owned. The tour will take you through the entire publishing process from the press room to pre-press and the bindery. Please meet in the lobby of the hotel at 11:45 a.m. (after the sessions) and we will car caravan to Worzalla.

	Academic Libraries: Pointing Toward New Directions Stevens Point - March 28-31, 2006