Programs, Daily Schedule
Tuesday | Wednesday | Thursday | Friday| Printable PDF
Tuesday
2:00 - 5:00 PM
WAAL Planning Committee Meeting and Preparation
5:00 - 7:00 PM
Registration
5:00 - 7:00 PM
Committee Dinner
7:00 - 8:30 PM
WAAL Board Meeting
9:00 PM -
Chair's Reception
Tuesday | Wednesday | Thursday | Friday
Wednesday
8:00 AM - 5:00 PM
Registration
8:00 AM - 5:00 PM
Internet Cafe
9:00 - 10:15 AM
Galewood CD
Title: Using Interns in your Marketing and Outreach Strategies
Abstract: Do you find that marketing and outreach often get pushed to the side? Consider using the creative skills of your interns to enhance marketing and outreach in your library. We all know that it’s easy to have big goals and vision in this area, but not always so easy to follow through and take action. Learn how to utilize interns for doing the day-to-day activities in marketing and outreach that you just might not have the time to do. Come hear how interns Rosalia Ballinger and Stephanie Lewin-Lane at the UW-Milwaukee Golda Meir Library have been creative in using their backgrounds to bring some flavor to marketing and outreach.
Speakers:
Rosalia Ballinger, UW-Milwaukee MLIS Graduate Program
Stephanie Lewin-Lane, UW-Milwaukee MLIS/MM Graduate Program
Evergreen 2
Title: How to Network: Conversations for Early Career Librarians at WAAL
Abstract: New to conferencing or just looking for some direction? Listen to what our panel of expert conference go-ers has to say about making the most of your conference experience. You will hear their tips and tricks for conference networking, getting involved in WLA as an organization, effectively establishing yourself as a professional in the field, and making the most of your WLA membership.
Speakers:
Ane Carriveau, UW-Fox Valley
Jessica Hutchings, School of Information Studies
Pete Gilbert, Lawrence University
Paula Ganyard, UW-Green Bay
Anna Lewis or Jim Jonas, UW-Madison MERIT
Sponsor: New Members' Round Table
Swinghurst
Title: Counting on COUNTER for Dynamic Statistics
Abstract: A few years ago, WiLS set out to collect statistics for UW-System's Shared Electronic Collection (SEC) and more recently embarked on a pilot to collect statistics for a number of private academic colleges. Utilizing COUNTER (Counting Online Usage of NeTworked Electronic Resources), a standard for delivering database usage statistics, allows for the efficient and uniform collection of statistics across multiple database vendors. Kirsten Houtman will provide an introduction and overview of WiLS work with COUNTER, including its history and information on which publishers have adopted COUNTER. Tom Zillner will outline how to obtain COUNTER statistics, and talk about the software he has written to make the collection and reporting of COUNTER statistics easier and the output more user-friendly. Gary Shimek will provide a user perspective on the importance and uses of COUNTER statistics in his/her library.
Speakers:
Kirsten Houtman, Wisconsin Library Services (WiLS)
Tom Zillner, Wisconsin Library Services (WiLS)
Gary Shimek, Library Director, Milwaukee School of Engineering
10:15 - 10:45 AM
Break
10:45 - 12:00 PM (noon)
Evergreen 3
Jenica Rogers, Keynote Speaker
Title:Dealing with Change when Everything is Always Changing
Abstract: We’ve spent the last decade…or two …saying that we’re working through a period of major professional change. Yep. We are. And I say it’s time to get over it. We are living in a liminal time, and will keep on doing so, so we all must accept that and then lead our teams and manage our successes. I will discuss tools, approaches, and models to help us all cope, and better yet, succeed as leaders and managers in the challenging but completely invigorating reality that is academic libraries in 2012.
Biography: Jenica Rogers graduated with her MA from the School of Library and Information Studies at the University of Wisconsin Madison in 2001. She was named an ALA Library Mover and Shaker in 2009 for her work in creating a Cooperative Collection Development Plan for numerous SUNY libraries and for her strong leadership in the realm of emerging technology. She currently serves as the director of SUNY Postdam libraries and also pens the blogAttempting Elegance,According to her blog, her main interests are: “advocating for swift but rational implementation of emerging technologies in academic libraries; breaking the bad patterns of ostrich-style library management, and informing, mentoring, and supporting new library professionals as they hit the real world face first and at full speed.”
12:00 PM (noon) - 1:30 PM
Evergreen 1
Margaret Weis, Luncheon Speaker
Title: Lots of Dungeons, no Dragons
Abstract: Margaret Weis discusses the perils and pitfalls of creating a fantasy world whose games and novels would become bestsellers to the shock and amazement of all involved.
Biography: Margaret Weis is the New York Times Bestselling author of theDragonlance ChroniclesandDragonlance Legends as well as many other award-winning and notable series, most recently Dragonshipswith Tracy Hickman. She also owns her ownrole playing game companyin Lake Geneva that produces games in which players can explore popular settings like Joss Whedon’sSerenity.
1:30 - 2:45 PM
Galewood CD
Title: The Librarians! Band of Misfits: Information Literacy at Wisconsin’s Technical Colleges
(note: Stop motion animation film “The Pirates! Band of Misfits” will be out next spring, from the creators of Wallace & Grommit and Chicken Run)
Abstract: A librarian at Madison Area Technical College, Matthew Coan, moderates a panel discussion of the particular challenges of leading information literacy sessions at Wisconsin’s Technical Colleges. We will address many topics, including our highly diverse student populations, with special attention the divide between our technical program/vocational students and our hopeful college transfer students; Working relationships with faculty, including ‘part-time’ instructors; Service models for the multiple campus college; Buy-in from administration about the value, meaning, and necessity of information literacy instruction; Buy-in from librarians to our administrations’ college-wide goals, such as efforts toward greater retention; Growth of online/hybrid course offerings and outreach attempts to those groups; Plus, it’s not all difficult: We’ll discuss what is particularly satisfying about teaching at a Wisconsin Technical College library.
Joining the panel discussion will be Rachel Rohlf of the Racine Campus of Gateway Technical College, Maria Hernadez of Midstate Technical College, and Julie Chapman of Northeast Wisconsin Technical College. We will each offer a brief snapshot of instruction efforts at each of our colleges.
This might be of particular interest to those who will inherit our transfer students in due time. In any case, we make every attempt to reach our learners with a foundation of information literacy skills, even if they are at our campus for a short time.
Speakers:
Matthew Coan, Madison Area Technical College Library
Julie Chapman, Northeast Wisconsin Technical College Library
Maria Hernadez, Midstate Technical College, Library Services Manager
Rachel Rohlf, Library Instruction & Reference Specialist
Swinghurst
Title: Research Data Lifecycle Management: Our quest for workable solutions
Abstract: How does the Midwest’s largest education research center address data lifecycle management? How might you assist faculty and researchers on your campus with research data management issues? Knowledge management specialists and librarians from Wisconsin Center for Education Research (WCER) and the Value Added Research Center (VARC) will discuss development of plans, processes, and procedures for data lifecycle management on one project and the redeployment of this system in a broader context.
WCER, established in 1964 as part of the UW-Madison School of Education, is home to some 350 faculty, staff, and graduate students who are engaged in more than 60 research projects spanning the full range of education research. One of WCER’s largest projects is VARC, which concentrates on the development and implementation of value-added models. Value added models assess the impact of teachers and principals on student achievement.
In response to rapid growth, in 2009 VARC began development of a formal data lifecycle management plan. The lifecycle of VARC data in particular and research data in general includes acquisition and/or creation of a body of data, access and collaboration during the research process, and long term preservation of the data and completed work at the end of a project. The tools and workflows developed in VARC are now in the early stages of deployment in several other WCER projects.
We will discuss how we created a plan, trained staff to follow defined procedures, and dealt with the difficulties encountered along the way. The lessons that we learned throughout this process can be applicable in many research environments. We will close our presentation with a group discussion of strategies you can employ in your own institutions when making a case for staff, tools, and funding for research data lifecycle management.
Speakers:
Brie Chapa, Data Manager, Value Added Research Center
Ashley Guy, Project Assistant, Value Added Research Center
Lexy Spry, Knowledge Manager, Value Added Research Center
Leah Ujda, Digital Librarian, Wisconsin Center for Education Research
Evergreen 2
Title: Distance Librarianship at Rasmussen College
Abstract: Rasmussen College librarians work together to serve a diverse group of students and faculty: most of whom work and study in the online environment and we never meet face-to-face. Our service takes any forms from the traditional to the new: postal mail delivery of physical books; chat, text, and email reference services; interactive paper and APA reviews via our online tutoring platform, Brainfuse; regular online, interactive workshops via Wimba; screencast videos on information literacy topics via JingPro and Screenr; online book discussions via LibraryThing; co-teaching via our online course platform, ANGEL; and information dissemination via our library Facebook page, Delicious bookmarks, LibGuides pages and LibAnswers interactive Q&A database. Perhaps what is most unique about our provision of distance librarianship is that we ourselves are at a distance. The librarians in the Rasmussen system are solo librarians at physical campuses. We meet face-to-face only rarely, but we work together daily, as a team, to provide distance services to our students and staff. Our collaborations and planning takes place over the conference calls, chat, email, and video calls; we participate in online meetings; share local happenings via Facebook accounts; and collaborate on documents and presentations in a variety of realms including a wiki, GoogleDocs, and SharePoint. We are able to team up in order to provide excellent services to students no matter where they are or where we are. We hope to share our knowledge, experiences, and practices with the audience by demonstrating some of our methods. We also invite discussion with the audience to highlight other opportunities, local practices, and best practices in distance librarianship.
Speakers:
Shana Friedman
Karen Eckberg
Naomi Struesser
Cynthia Reynolds
John Fedoryn
Jeneen LaSee-Willemssen
2:45 - 3:15 PM
Break
3:15 - 4:30 PM
Galewood CD
Title: Using Zotero to Teach Information Literacy Concepts
Abstract: Zotero, a free open-source citation management program, can be more than just a nifty tool! Have you taught a citation management program only to have students exclaim, “I wish I had learned this earlier”? This presentation will demonstrate how to utilize Zotero to accomplish information literacy outcomes at all levels even when you only have 50 minutes. From harnessing the power of Zotero’s groups to annotating sources we’ll discuss the process of teaching the software beyond the mere technology skills.
The presenter will also lead a discussion about working with faculty to successfully integrate Zotero into their curriculum. Examples will include faculty workshops, consultations, support documents, and sample assignments.
Speaker:
Carolyn Caffrey, Instruction & Reference Librarian / Assistant Prof. of Library Science, Jim Dan Hill Library
Swinghurst
Title: The (Never Ending) Broadband Debate in Wisconsin
Abstract: In June 2011 the state legislature passed a motion that by July 1, 2013, the UW system campuses will no longer be able to access Internet2. The motion also will make it more difficult for WiscNet, the state’s not-for-profit Internet provider, to provide service to academic institutions, K-12 schools and public libraries. In July 2011 many of the state’s smaller telephone companies filed suit against the UW to prevent it from implementing a federal stimulus grant to bring affordable broadband to community anchor institutions in several cities in the state. The legislative action and law suit are just part of a long-standing and contentious issue in Wisconsin on the provision of affordable broadband connectivity. This program will explore the background on why broadband has become such a controversial issue in the state and what the UW System, schools and libraries are doing to address this issue.
Speakers:
Bob Bocher, Technology Consultant, Wisconsin Dept. of Public Instruction, Division for Libraries and Technology
Ed Meachen, Associate Vice President, Office of Learning & Information Technology, University of Wisconsin System Administration
Evergreen 2
Title: Chat Your Way to Excellence: A qualitative chat analysis project at UW-Madison
Abstract: As part of a chat analysis project, UW- Madison's Libraries analyzed all of the chat transcripts from our general chat service during a one week period. Qualitative analysis was done using 28 codes loosely connected to "RUSA Guidelines for Behavioral Performance of Reference and Information Service Providers" as well as an article by Kwon and Gregory "The Effects of Librarians' Behavioral Performance on User Satisfaction in Chat Reference Services." Operator behaviors were primarily examined.
Coding and analysis was done using open source tools RQDA and R. Coding was done by students. Intercoder reliability scores of the codes were calculated by having one of the principle investigators separately code twenty percent of transcripts and then compare them to the 470 transcripts coded by students. Reliable codes were then identified and examined in relation to RUSA Guidelines and user satisfaction.
I will discuss the process of coding, analysis, and resources used. Also, what we learned, and how we plan to use the results to improve our chat services.
Speakers:
Steven Baumgart, UW-Madison
4:30 - 5:30 PM
Meetings
Evergreen 2
Title: Meeting of the Wisconsin Curriculum & Education Discussion Group
Abstract: Jo Ann Carr will describe her work with ERIC (the Education Resources Information Center) in the development of new processes for identifying, organizing and indexing content. In 1966, ERIC was conceived and founded as a clearinghouse-based system where subject specialist indexers selected, reviewed, and developed entries for materials. In 2003, the U.S. Dept. of Education consolidated the program to a centralized system relying upon web crawlers, agreements with publishers, and indexing by individual authors to create the database. As a result ERIC has moved from a database with emphasis on documents to a database with primarily full text journal articles. Jo Ann is currently involved in re-examining ERIC’s original 16 topic areas, which still parallel the defunct clearinghouse structure, and in a project to update ERIC processes for identifying “grey literature” documents and to revise its indexing terminology. Open to anyone who wishes to attend.
Speakers:
Jo Ann Carr, Director Emerita of MERIT Library, School of Education, UW-Madison
Swinghurst
Title: Statewide Resource Sharing Guidelines Revision Discussion
Abstract: The most recent version of the Wisconsin Interlibrary Loan Guidelines was published in 2005. There have been many changes since then, that the Wisconsin Resource Sharing community needs to address. Resources for Libraries and Lifelong Learning along with WLA’s Resource Sharing Roundtable, WiLS and ILL Public Library System Coordinators have been working on gathering feedback from libraries throughout the state. This forum will be an opportunity for the academic community to weigh in on their needs/concerns.
Speaker:
Christine Barth, Interlibrary Loan Coordinator, RL&LL, Department of Public Instruction
Sponsor: WLA Resource Sharing Round Table
Galewood CD
Title: WAAL Membership Meeting
Tuesday | Wednesday | Thursday | Friday
Thursday
8:00 AM - 5:00 PM
Registration
8:00 AM - 5:00 PM
Internet Cafe
9:00 - 10:15 AM
Galewood AB
Title: Comparing Student Learning Outcomes between Credit-Bearing Information Literacy Course and Integrated Information Literacy Instruction in English
Abstract: In Fall 2011, a new core curriculum for Viterbo University went live with a brand new foundation called “Information Literacy.” Although students primarily meet all or part of this foundation by taking classes such as English composition and upper level writing and research-based courses, students who transfer into Viterbo University may or may not have been required to do library research at previous schools. In order to bridge the information literacy gap for our transfer students, a brand new one-credit course, UNST 301: Information Literacy, was developed and put into action this fall. In order to gauge the effectiveness of the class, instructors of the class, librarians Gretel Stock-Kupperman and Kim Olson-Kopp, sought and received IRB approval for a one year study comparing evidence that measures student learning outcomes between UNST 301 and an equivalent research class, English Composition 105. A common assignment, an annotated bibliography, has been the primary means of evaluation.
The full evaluation will include the following: studying how information literacy learning outcomes are demonstrated by students as defined in the course outcomes; reviewing aggregate scores of students completing similar assignments; and comparing how students met the outcomes through their assignments. The researchers will measure the extent to which both classes are meeting the Information Literacy foundation requirement and if a one-credit class is as effective as course-embedded information literacy instruction. Results from this study will be available Spring 2012.
Speakers:
Kim Olson-Kopp, Assistant Director/Reference and Instruction Librarian, Viterbo University
Gretel Stock-Kupperman, Director of the Todd Wehr Memorial Library, Viterbo University
Evergreen 2
Title: RDA: A Discussion of Integration and Transition
Abstract: RDA, or Resource Description and Access, was officially released on June 23, 2010. This system, meant to replace the venerable AACR2, represents a potentially major shift in cataloging. While not yet officially being used by the Library of Congress, it will be useful to begin a discussion about the potential ways in which it will be implemented and integrated into present cataloging systems by professionals in their communities. This presentation is meant to foster such discussion. RDA must be fully understood before discussing methods of integration. The first part of this presentation will provide a background on the development of RDA, a review of the underlying philosophy of FRBR (Functional Requirements for Bibliographic Records), RDA’s mission, how it differs from AACR2, and some methods of integration discussed by several major academic libraries across the United States. After this review, there will be an overview of University of Wisconsin, Milwaukee’s plans for phasing in RDA for original cataloging, a discussion about developing local policies for implementation of RDA Core and Core-If elements, and of developing documentation for copy catalogers. The goal of this presentation is to both further familiarize library professionals with the RDA system and facilitate and advance a discussion of RDA integration in Wisconsin’s academic libraries.
Speakers:
Susan B. Foran, Team Leader for Resource Discovery, UWM Libraries
Kathi Jakubowski, Head Cataloger for E-Resources/Serials, UWM Libraries
Steven Colagiovanni, MLIS Student, UWM School of Information Studies
Sponsor: WLA Technical Services Section
Swinghurst
Title: 7 Deadly Sins of Library Websites: Are you a Sinner or a Saint?
Abstract: Library websites are notoriously ineffective. Often, they harbor major usability and design issues that prevent users from easily accessing the wealth of resources available to them. In this session, we will evaluate real-world library websites using authoritative guidelines and reveal the most common usability and design sins being committed. Find out how your library website stacks up: Is it a sinner or a saint?
Speakers:
Casey Schacher, Memorial Library, UW-Madison
Paige Mano, Library, UW-Parkside
10:15 - 10:45 AM
Break
10:45 - 12:00 (noon)
Galewood AB
Title: QR Code Hunt in the Library
Abstract: The standard library tour can be boring and often students get little out of the experience. Many students enrolled in UWL100, First Year Student Seminar, visit the library for this type of tour. Kate Russell, Systems and Emerging Technologies Librarian, and Rachel Slough, Teaching and Learning Librarian, developed a tour utilizing QR codes, LibGuides, and mobile devices. The QR hunt includes activities for students to complete that are tied to predetermined learning outcomes. The goal of each tour is to improve students’ retention of library information while increasing the fun factor.
Russell and Slough will discuss the need for an enhanced library tour and the development process. The QR code hunt involved extensive planning to ensure the learning outcomes functioned as designed and that the technology worked at point of need. Russell and Slough will share feedback received from faculty and students; discussing the impact the results had on future plans. The presentation will conclude with practical tips for librarians looking to enhance their own library tours.
Speakers:
Kate Russell, Systems & Emerging Technologies Librarian, Murphy Library, UW-La Crosse
Rachel Slough, Teaching and Learning Librarian, Murphy Library, UW-La Crosse
Swinghurst
Title: Better Results for Smarter Decisions: Practical Evaluation Tips and Techniques
Abstract: Increasingly library and information technology leaders are being called on to carry out research or evaluation projects as a central part of their job responsibilities. Sometimes this research is done to directly inform practice, as is the case with most evidence-based needs analyses; other times it evaluates the impact of the use of a new technology or instructional technique. At still other times, leaders need to interpret and use the results of research and evaluation activities done by others. However, all librarians could use more skills to successfully complete research and evaluation projects. This brief presentation will expose participants to a few best research practices they can use to design, implement and use evaluation projects at their own institutions.
Dr Morgan and Dr Morrill will discuss techniques they have learned in conducting evaluations of faculty and student use of digital resources for the National Science Foundation (NSF), and how to more effectively assess, adapt and use existing research to help you make better decisions.
Speakers:
Joshua Morrill, PhD, Morrill Solutions Research (MSR)
Glenda Morgan, PhD, University of Illinois, Urbana-Champaign
Evergreen 3
Title: IPads, Kindles and Nooks Oh My! How We Beat the Flying Monkeys and the Poppy Field To Integrate E-Readers Into Our Services and Resources
Abstract: Madison College Libraries supports learning for 10,000+ FTEs and annually serves 720,000 visitors at its 7 campus libraries. The library and its librarians provide research & reference support, formal information literacy and also is the primary Student Computer Help Desk throughout the District. In FY 2010/11, the Libraries answered 87, 092 reference and computer questions. We are seen as innovators by students, faculty and yes, even some administrators.
In fall 2009, the libraries began to investigate the use of the brand new iPad for collection development and services. Eventually we got the money to support a pilot project. By the end of that long interim, the Packers had just won the Super Bowl, the iPad 2 had been released and the NookColor was on its way. So we formed an iPad, Nook, Kindle Team [I.N.K.] with several librarians and two student representatives to figure it all out.
Our presentation will cover the journey through the actual piloting of these devices including cataloging issues, licensing concerns, technology implications, collection development, assessment, statistics challenges and marketing. It will cover the ups and downs with a little humor and showcase the determination of librarians to integrate new technologies into the library. It’s all about serving our students well, and we believe even Dorothy, could have saved a lot of time and energy had she just asked a librarian how to get home.
Follow this determined cast of characters through our journey on yellow brick road.
Speakers:
Donna Marconnet, Madison Area Technical College Libraries
Julie Gores, Madison Area Technical College Libraries
Erika Linzner, Madison Area Technical College Libraries
Jennifer Varshal, Madison Area Technical College Libraries
Chad Ferguson, Madison Area Technical College Libraries
12:00 PM (noon) - 1:30 PM
Salon A
Linda Godfrey, Luncheon Speaker
Title: Monsters of Wisconsin
Abstract: Water monsters, flying bat men, BigFoot and werewolves--learn all about Wisconsin’s hidden menagerie with Linda Godfrey, nationally-televised author of 15 published books on strange creatures and oddities, including Weird WisconsinandWeird Michigan.
Many of these creatures have surprising histories. Lake Geneva’s “Jenny” terrorized 19th century boaters while Rhinelander’s Hodag tore up the North Woods. Sightings of werewolf-like creatures date back to 1936, and may have ties to the culture of ancient indigenous people. Bigfoot lurks everywhere, as Godfrey offers a wild hunt through old legends and current lore of cryptids.
Biography: Linda S. Godfrey is an author and researcher of the strange and uncanny. She put over 5,000 miles on her "weirdmobile" and found enough strangeness to fill bothWeird Michigan andWeird Wisconsin for Barnes & Noble in 2006, and their sequels,Strange MichiganandStrange Wisconsin for Trails Books. Her latest book, Monsters of Wisconsin,focuses upon monster sightings in southeastern Wisconsin, including a few, here, in Lake Geneva.
1:30 - 2:45 PM
Galewood AB
Title: Research Data Services: A Collaborative Digital Curation Service at UW-Madison
Abstract: Universities across the country and across the world are struggling with rapid changes in technology that affect their support for instruction and research activities. A particular area of churn is in the disposition of data generated by their researchers. There are more types of data, larger amounts of it, and it is increasingly machine-readable (as opposed to human readable). The challenges of collecting, organizing, curating and sharing of this data has reached a critical point at a time of falling financial support. Funding organizations are starting to require researchers to have a plan for how to deal with their data, and researchers are expecting the universities to help them.
UW-Madison's Research Data Services started when several campus librarians attended the May 2008 CIC conference "Librarians & e-Science: Focusing Towards 20/20". An interest group involving the campus libraries and the campus IT department (DoIT) grew out of discussions about the conference. The interest group then became a pilot project and is now a full-blown data curation service. Like many similar services, however, the level of institutional support and future expectations of the service are unclear. We'll discuss this history, where we are now and what we see for the future of this service, which hopefully will keep UW-Madison at the forefront of research for years to come.
Speakers:
Keely Merchant, Technical Services Librarian, Schwerdtfeger Library (Space Science), UW-Madison
Allan Barclay, Information Architecture Librarian, Ebling Library for the Health Sciences, UW-Madison
Jason Palmer, Graduate Student, School of Library and Information Studies, UW-Madison
Caroline Meikle, Database Programmer, Institute on Aging, UW-Madison
Swinghurst
Title: Academic Partnerships in the Library: Integrating Instructional Initiatives with Library User Needs
Abstract: Several University of Wisconsin-Madison instructional initiatives have sought space within campus libraries as an integral part of their programs. Funded by the Madison Initiative for Undergraduates, the Wisconsin Collaboratory for Enhanced Learning (WisCEL), the Media Studio, and DesignLab all have newly created locations in UW-Madison libraries. WisCEL offers multi-use spaces, technology that supports both peer-collaboration and self-paced learning, and software which provides immediate feedback to students on assignments and exams and allows increased instructor time with students. The focus of WisCEL is on large entry-level courses that can use this approach to move away from large lecture classes. There are two large spaces within UW-Madison campus libraries that are being re-purposed to support WisCEL. Media Studio classrooms provide space with high-end computing with flexible furniture arrangements to support work on collaborative digital media assignments in small studio-style courses. DesignLab is a new service modeled on a Writing Center approach to offer one-on-one guidance and instruction that addresses aesthetic, composition and design aspects of various digital projects. Both Media Studio and DesignLab have been given space within the undergraduate library on the UW-Madison campus. Finding the right balance between meeting the needs of these academic programs while also using these spaces to meet the needs of library patrons outside of scheduled instructional activity is imperative to the success of truly integrating instructional activities within libraries.
Join UW-Madison librarians to learn general information about these programs, differing needs around integration of the programs into the needs and uses of these spaces outside of their programmatic uses, and to discuss benefits and challenges of coordinating varied uses of library spaces with campus partners.
Speakers:
Steve Frye, College Library, UW-Madison
Anne Glorioso, Wendt Commons, UW-Madison
Deborah Helman, Wendt Commons, UW-Madison
Dave Luke, GLS Technology Services, UW-Madison
Evergreen 3
Title: Marketing and Outreach ideas that work (and don’t work): A panel discussion
Abstract: Most academic libraries employ marketing and outreach strategies, either formally or informally, in an effort to engage library users. The importance of marketing library services is widely recognized and institutions use different methods to achieve their goals. The purpose of this session is to share ideas and strategies and to provide practical ideas and tips that participants can apply to their own environment. Focusing on social media, programming, liaison work, outreach to students and faculty, and other library initiatives, a panel of librarians from five academic institutions will share their successful (and not so successful) strategies. Time will be allowed for a Q&A to answer questions and network with presenters and other attendees.
Speakers:
Nerissa Nelson & Mark Rozmarynowski, UW-Stevens Point
Pamela O’Donnell, UW-Madison
Julie Gores & Jennifer Varshal, Madison Area Technical College
Gretchen Revie, Lawrence University
Scott Silet, UW-Waukesha
3:00 - 4:30 PM
Salon C
Poster Session, Reception
Tuesday | Wednesday | Thursday | Friday
Friday
8:00 - 10:00 AM
Registration
8:00 - 11:00 AM
Internet Cafe
9:00 - 10:15 AM
Swinghurst
Title: New Models for Instruction and Engagement: Online and Hybrid Library Instruction with the UWM Libraries Information Literacy Tutorial
Abstract: The UWM Libraries Information Literacy Tutorial is a 2.0 learning tool that uses rich media to engage students in key research operations and information literacy skills such as critical reading and selection. The tutorial design was influenced by the online instruction model used by UWM Librarians to meet the needs of Online and Hybrid students at UW Milwaukee. While this modality was initially designed to provide support for fully online courses, the development of the Information Literacy Tutorial has led to new opportunities for engaging information literacy instruction on a campus that supports fully online, distance ed, and hybrid students. Presenters will address the tutorial development process and the foundations of their online instructional model. Attendees will also learn how UWM librarians are using the tutorial and learning objects to enrich Information Literacy Instruction including a hybrid library instruction model.
Speakers:
Kristin Woodward, Instructional Design Librarian, UW-Milwaukee
Kate L Ganski, Library Instruction Coordinator, UW-Milwaukee
Galewood AB
Title: Library Marketing and Outreach for Small Libraries and Solo Librarians
Abstract: Are you looking for new marketing and outreach ideas to use at your library? Marketing and outreach are essential aspects of any library, but it can be especially challenging for small libraries and solo librarians to find the time and resources to be effective in these areas. The three librarians presenting this session each work as solo librarians at small academic libraries, and in the first half of the session they will share their experiences using various marketing and outreach techniques at their libraries – such as Facebook, library open house days, and library scavenger hunts. The second half of the session will consist of a mini-workshop in which all attendees will come away with new marketing and outreach techniques to use at their libraries!
Speakers:
Nora Craven, Campus Librarian, Globe University, Wausau
Maggie James, Campus Librarian, Globe University, Eau Claire
Christina Johnson, Campus Librarian, Globe University, Green Bay
Galewood CD
Title: Getting the Culture Right: Developing and Maintaining an Effective Organizational Culture
Abstract: In “Delivering Happiness,” one of the best-selling business book of 2010, Tony Hueng from Zappos discusses the importance of organizational culture:
At Zappos, our belief is that if you get the culture right, most of the other stuff – like great customer service, or building a great long-term brand, or passionate employees and customers – will happen naturally on its own….so how do you build and maintain the culture that you want?
Join us for a discussion of that question from three unique perspectives: Joshua will talk about the science behind how an organization’s culture guides the quality of individual decisions across an organization; Stef will talk about introducing changes to a culture from a new director’s perspective; Gretel will talk about how a well-developed culture is transferred to new staff and how her library and staff share their institution’s culture.
Speakers:
Joshua Morrill, MorrillSolutions Research
Stef Morrill, Director, WiLS
Gretel Stock-Kupperman, Director, Todd Wehr Memorial Library, Viterbo University
10:15 - 10:45 AM
Break
10:45 - 12:00 PM (noon)
Linwood AB
Kim Leeder, Keynote Speaker
Title: Cross Campus Collaboration: A Five Step Program
Abstract: Collaboration has quickly become a buzzword among librarians, but the principles behind it are simple: find those with whom you share common goals and join forces to achieve greater impact for all. Cross-campus collaboration can take just about any form that serves its participants, and there is often some give and take involved in making a collaborative initiative successful. Collaborative strategies can be used by libraries to create instructional projects, plan events, or promote services and resources. In this talk we’ll explore strategies for identifying potential partnerships, building relationships, and expanding the library’s reach across campus by working with others.
Biography: Kim Leeder has an MA in English from University of Reno and an MLIS from the University of Arizona, She has worked as a reference and instruction librarian and humanities liaison and was named an ALA Emerging Leader in 2008. Then, in 2011, ALA named her a Library Mover and Shaker for her work in ALA’s young librarian’s task force and ACRL’s University Libraries section, which she co-chairs. She is also one of the co-founders of the popular library blogIn the Library with a Lead Pipe.Her latest position is as Director of Library Services at the College of Western Idaho, a quickly growing community college in southwestern Idaho.
Tuesday | Wednesday | Thursday | Friday
