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Cheryl Becker |
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Stef Morrill |
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South Central Library System |
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51 libraries & one county library service |
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7 counties |
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Total population: over 760,000 |
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Largest population: 217,935 |
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Smallest: 324 |
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40 are in LINK consortium (shared catalog) |
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Whether large or small |
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Whether or not they have reference staff |
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During all hours—whether they’re open, or
closed. |
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Began at Metropolitan Cooperative Library System
(MCLS) in Los Angeles area |
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Customized commercial tools to serve libraries’
needs |
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Built national cooperatives for academic and
public libraries |
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500+ libraries |
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Became part of OCLC in 2004; transition complete
end of 2005 |
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24/7 service to patrons |
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Follow up and transfer capabilities |
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Support from the 24/7 “community” |
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Price |
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Software |
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Policies, scheduling, scripts, databases,
troubleshooting |
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We contribute 10 hours per week coverage |
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We receive coverage for our patrons |
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24 hours per day |
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7 days per week |
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365 days per year |
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(How can Maryland answer “our” patrons?) |
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Librarian gets question |
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Software provides link to policy page for
patron’s library |
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Illustration |
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How’d they do that? |
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Publicity, PR, promotion are only PART of
marketing |
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Promotion is effective only if the marketing
foundation is sound |
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Virtual Reference Services: Marketing
Guidelines: |
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www.secstate.wa.gov/library/libraries/
projects/virtualRef/textdocs/Marketing Guidelines.pdf |
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Staff buy-in (ongoing) |
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Goals and objectives |
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Target audience |
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Name, logo, and tagline |
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Usability testing |
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Publicity and promotion |
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Evaluation (ongoing) |
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Kickoff (and “trinkets”) |
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Media events |
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Proclamation |
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Virtual Press Room |
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Beyond those bookmarks and posters! |
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Getting the word out to people who never come IN
to the library |
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Words: |
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“library”? |
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“reference”? |
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Movie ads? |
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Maybe. . . |
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BUT, it WAS good PR for libraries |
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Cheryl Becker |
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cbecker@scls.lib.wi.us |
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Stef Morrill |
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smorrill@scls.lib.wi.us |
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Notes